Digital Marketing Management
BA (Hons) & Foundation Year
Combining foundational learning with in-depth study of core business areas, the course offers a well-rounded education tailored to your aspirations. From the first year to the final project, you’ll gain practical insights, develop leadership skills, and explore the strategies that drive modern organizations.
Key Facts
BA (Hons) or Foundation Year Entry Degrees
Weekdays, Weekend, Evening
Manchester, Derby (subject to approval) and Newcastle (subject to approval)
January, September
Course Overview
Embracing the Digital Marketing Revolution
Digital marketing is a dynamic and rapidly evolving field that plays a crucial role in modern business management. This program provides in-depth knowledge of contemporary digital marketing strategies, tools, and techniques. Students will explore key topics such as search engine marketing, social media marketing, web development, branding, consumer behavior, and ethical influence, preparing them for success in this fast-paced industry.
Mastering Digital Marketing Tools and Strategies
The course introduces essential digital marketing concepts, including marketing strategy, search engine optimization (SEO), data analytics, and content creation. Students will gain hands-on experience with real-world marketing consultancy, campaign management, and website optimization, enabling them to apply digital marketing techniques effectively across various platforms.
Developing Practical Business and Management Skills
A strong emphasis is placed on practical application, ensuring students develop critical business management skills. Key areas include managing marketing budgets, pricing strategies, and communication skills. Through live business engagements and interactive learning, students will acquire the agility and problem-solving abilities required to thrive in the digital marketing industry.
Exploring the Core Pillars of Digital Marketing
The program is built on four fundamental themes: digital business, sustainable business, innovative business, and responsible business. Students will explore how these elements shape digital marketing strategies and influence business success. By the end of the course, graduates will have a thorough understanding of the challenges and opportunities facing organizations in the digital era.
"The course provided hands-on experience with tools and tactics used in the industry, which really helped me build confidence in creating digital campaigns."
Course Modules
Here’s a complete list of all the modules you’ll study in each year of our Digital Marketing Management degree, along with their credit values. This detailed breakdown shows exactly what you’ll learn as you progress through the course.
Remember, If you’re starting through the academic route, you’ll skip the Foundation Year and begin directly at Level 4, diving straight into the core modules.
Whether you’re starting with the basics or advancing through specialized topics, this program is designed to prepare you for a successful career in digital marketing and management.
Foundation Year
Preparing for Success at university (Credits: 40)
Principles of Business (Credits: 20)
21st Century Management (Credits: 20)
Project-Based learning (Credits: 40)
Level 4
The Fundamentals of Marketing (Credits: 30)
The Digital Business (Credits: 30)
Branding and Advertising (Credits: 30)
Website Development and Design (Credits: 30)
Level 5
Innovation in Marketing (Credits: 30)
Marketing Planning Research and Management (Credits: 30)
Customer Experience and Relationship Management (Credits: 30)
The Professional Manager and Leadership (Credits: 30)
Level 6
Marketing and Digital Strategy (Credits: 30)
The Professional Project (Credits: 30)
Consumer Behaviour and The Responsible Marketer (Credits: 30)
The Marketing Consultant (Credits: 30)
Entry Routes
At Eddoo, we make higher education accessible to everyone. Whether you have qualifications or not, we’re here to help you start your university journey.
Option 1
Academic Route
Have qualifications? You can start directly at Level 4, skipping the Foundation Year, and dive straight into core modules. This route fast-tracks your journey, helping you build advanced knowledge and leadership skills.
Option 2
Non Academic Route
No qualifications? No problem. Start with our Foundation Year, designed to build your skills, confidence, and understanding of key business concepts. This route prepares you for success in the later stages of the degree and beyond.
Your Path Starts Here
Not sure which entry route is right for you? Start a WhatsApp conversation with Eddoo today for personalized support and guidance.
Funding Options
At Eddoo, we’re here to make the funding process easy for you. From tuition fees to maintenance loans, grants, and bursaries, we’ll guide you through the application process step by step, ensuring you have the support you need to fund your education.
You can use the Student Finance Calculator to see what you qualify for.
Who is Eligible for Funding?
Most UK-based students are eligible for government funding, including tuition fee loans, maintenance loans, grants, and bursaries. The main eligibility factor is your residency status. You may qualify if you are:
A UK national or Irish citizen.A person with settled or pre-settled status under the EU Settlement Scheme.
A refugee or someone with humanitarian protection.
A migrant worker or a family member of one
A person with indefinite leave to remain.
How Much Funding Can I Get?
Everyone’s circumstances are different, and funding amounts depend on factors like household income, residency status, and living arrangements. As a guideline, a single person could receive up to £10,000 per year. Families may qualify for additional support through grants, such as an Adult Dependent Grant of £3,438 per year or Childcare Grants of up to £16,840.20 per year.
Start Your Journey Today
Don’t wait to unlock your potential. Reach out now and let’s get started!
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