Digital Marketing

BSc (Hons) & Foundation Year

The BSc (Hons) Digital Marketing with Foundation Year at Arden University will help you pave the way for a rewarding career in digital marketing. Digital marketing is now vital to every forward-thinking organisation – creating genuine opportunities for ambitious marketers to get themselves noticed.

Key Facts

  • Foundation Year Entry Degrees

  • 4 years

  • Birmingham, Leeds, Manchester, London

  • September, November, January, February, April, May

Course Overview

Our digital marketing degree has been designed for people who want to shape the future of marketing through digital channels. Whether you're an aspiring digital marketer or seeking to enhance your existing knowledge, this course will equip you with the skills you need for a successful career in digital marketing.

What makes studying at Arden University different is our commitment to vocational learning. Our innovative approach focuses on cultivating the technical competencies essential for success in digital marketing. Through a blend of theoretical knowledge, hands-on experience, and an internship programme incorporated into your degree studies in Level 5, you'll develop the practical skills needed to thrive.

We are working towards obtaining triple accreditation from the Chartered Institute of Marketing (CIM), the Digital Marketing Institute (DMI), and the UX Design Institute (UXDI). Upon graduation, this will allow you to showcase your expertise and significantly enhance your employability.

Your assessments on this course have been designed to simulate real-world scenarios, ensuring that you can apply your knowledge and skills with confidence. From crafting social media strategies to pitching digital marketing campaigns, every assignment prepares you for the challenges of the industry.

Our bachelor’s in digital marketing isn't just about acquiring knowledge – it's about embracing diversity and fostering global perspectives. With case studies from around the world and mentorship from industry experts, you'll gain insights into how digital marketing is practiced across different cultures and contexts.

Unlock your potential as a digital marketing trailblazer. With our supportive learning environment and industry-aligned curriculum, the possibilities are endless.

Course Details and Modules

Course details

Arden's foundation year modules provide a personalised introduction to university study, equipping you with academic skills and subject-specific knowledge vital for degree success. Beginning with business fundamentals, the programme progresses to impart the technical competencies needed for a digital marketing career. It emphasises high-demand industry subjects like social media management, SEO, CX/UX design, content management, digital communications, brand management, and data analytics.

Modules

You have 4-12 years to complete this course, which means you can take up to 3 years to complete each level. Most of our students, however, aim to complete the course within 4 to 6 years.

Foundation Year

Preparing for University Success

Exploring the Business Environment

Advancing your Academic Skills

Becoming an Effective Leader

Planning for Your Future Success

Investigation & Innovation Project

Level 4

Understanding Digital Marketing (20 credits)

Content Production (20 credits)​

Audience Fundamentals (20 credits)​

Managing Social Media (20 credits)

Building Digital Platforms (20 credits)​

Resource Management (20 credits)​

Level 5

Digital Advertising (20 credits)

Search Engine Optimisation and Copywriting (20 credits)​

User Experience Design (20 credits)​

Digital Marketing Campaigns (20 credits)

Research for Digital Marketing (20 credits)

​Digital Internship (20 credits)​

Level 6

Digital Marketing Analytics (20 credits)

Global Brand Management (20 credits)​

Digital Marketing Strategy (20 credits)​

Strategic Customer Experience Design (20 credits)

Digital Public Relations (20 credits)

Digital Marketing Showcase (20 credits)​

Entry Requirements

We consider applications on a case by case basis. If you have significant work experience, have qualifications you have gained elsewhere, or a degree or qualification that isn't a clear pathway to this degree - we are more than happy to discuss your application.

Eligibility

To be able to study this course, we need to see that you have:

  • At least 3 x GCSEs OR 45 credits at Level 2 or equivalent – if your qualifications are older than 3 years we would also ask to see a professional CV.

  • Applicants may be considered based on a minimum of 12 months of professional work experience evidenced with a CV and Reference if they do not meet the qualification requirements.

  • We also offer this course as a standard bachelor’s degree without foundation year.

English proficiency

  • IELTS 6.0 (no less than 5.5 in any element); or TOEFL iBT 80; or equivalent.

  • Alternatively, evidence you have previously studied in English, such as a letter to show that the Medium of Instruction was in English can be accepted.

  • We also offer an internal English test for applicants who are unable to provide the above evidence of English proficiency.

Before you start studying

Whilst you can read your study materials on your smart phone or tablet, to make the most of your learning experience, you will need access to a laptop or computer (we recommend one running the latest version of Windows), and a good stable internet connection.

Eddoo International is a trading name of Oldham GTA Ltd

Company Registration Number:
10951548

CONTACT US

Free Phone: 0808 169 6558
Mobile: 07888 861952

Email: [email protected]

Head Office: Archway House, Bridge Street, Oldham OL1 1ED

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