Business Management (Marketing)
BA (Hons) & Foundation Year
The BA (Hons) Business Management (Marketing) program is designed to equip you with the essential skills and knowledge to succeed in today’s dynamic marketing environment. Combining both traditional and digital marketing techniques with practical experience, this course will prepare you to excel in the fast-evolving world of marketing.
Key Facts
BA (Hons) or Foundation Year Entry Degrees
Weekdays, evenings and/or weekends
London, Birmingham, Manchester, Leeds
Course Overview
Strategy Meets Innovation
This program covers both business management and marketing, offering a balance of theory and practical experience. You’ll learn key business functions, marketing strategies, and gain insights into digital tools and business transformation. By the end of the course, you'll be well-prepared to tackle the challenges of the marketing industry.
Key Learning Outcomes
You’ll develop a strong understanding of business and marketing, learn to analyze challenges from multiple perspectives, and gain the ability to design and implement marketing strategies. Throughout, you'll improve your research, decision-making, and soft skills like communication and leadership.
Real-World Applications
The course uses real-world case studies and enterprise simulation software to provide practical experience. You’ll also have access to the Digital Enterprise Hub, connecting you with mentors and allowing you to tackle business challenges hands-on.
Career and Professional Development
You’ll create a Personal Development Plan to track progress and enhance your career prospects. With industry certifications and improved soft skills, you’ll be prepared for a variety of roles in marketing and business.
"The assignments and group projects really helped me develop critical thinking and teamwork skills, which I know will be valuable in any marketing role."
Course Modules
In year one, you’ll cover business fundamentals, marketing principles, and managing people. Year two focuses on digital marketing, consumer behavior, and business strategy. In your final year, you’ll study strategic marketing, international marketing, and research. You’ll gain practical experience with enterprise simulation software and graduate with certifications in Professional Marketing (CIM), Digital Marketing (DMI), and Entrepreneurship (IOEE).
Foundation Year
Preparing for University Success
Exploring the Business Environment
Advancing your Academic Skills
Becoming an Effective Leader
Planning for Your Future Success
Investigation & Innovation Project
Level 4
Digital Skills & Professional Development (20 credits)
Contemporary Business Environment (20 credits)
Marketing Dynamics (20 credits)
Introduction to Business Finance (20 credits)
People Management (20 credits)
Technology & Innovation (20 credits)
Level 5
Data Analytics & Management (20 credits)
Business Start-up (20 credits)
Sales Management (20 credits)
Digital & Social Media Marketing (20 credits)
Managing Brands (20 credits)
Consumer Insights (20 credits)
Level 6
Business Transformation (20 credits)
Entrepreneurship and Innovation (20 credits)
Corporate Governance, Law & Ethics (20 credits)
Independent Study (20 credits)
Global Marketing (20 credits)
Marketing & Digital Strategy (20 credits)
Entry Routes
At Eddoo, we make higher education accessible to everyone. Whether you have qualifications or not, we’re here to help you start your university journey.
Option 1
Academic Route
Have qualifications? You can start directly at Level 4, skipping the Foundation Year, and dive straight into core modules. This route fast-tracks your journey, helping you build advanced knowledge and leadership skills.
Option 2
Non Academic Route
No qualifications? No problem. Start with our Foundation Year, designed to build your skills, confidence, and understanding of key business concepts. This route prepares you for success in the later stages of the degree and beyond.
Your Path Starts Here
Not sure which entry route is right for you? Start a WhatsApp conversation with Eddoo today for personalized support and guidance.
Funding Options
At Eddoo, we’re here to make the funding process easy for you. From tuition fees to maintenance loans, grants, and bursaries, we’ll guide you through the application process step by step, ensuring you have the support you need to fund your education.
You can use the Student Finance Calculator to see what you qualify for.
Who is Eligible for Funding?
Most UK-based students are eligible for government funding, including tuition fee loans, maintenance loans, grants, and bursaries. The main eligibility factor is your residency status. You may qualify if you are:
A UK national or Irish citizen.A person with settled or pre-settled status under the EU Settlement Scheme.
A refugee or someone with humanitarian protection.
A migrant worker or a family member of one
A person with indefinite leave to remain.
How Much Funding Can I Get?
Everyone’s circumstances are different, and funding amounts depend on factors like household income, residency status, and living arrangements. As a guideline, a single person could receive up to £10,000 per year. Families may qualify for additional support through grants, such as an Adult Dependent Grant of £3,438 per year or Childcare Grants of up to £16,840.20 per year.
Start Your Journey Today
Don’t wait to unlock your potential. Reach out now and let’s get started!
COMPANY
Eddoo is a trading name of
Oldham GTA Ltd. Registration Number: 10951548
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Phone: 0808 169 6558
Mobile: 07888 861952
Email: [email protected]
Head Office:
Archway House, Bridge Street, Oldham, OL1 1ED
