This degree equips you with practical skills to thrive in the growing digital marketing sector. You’ll develop essential life skills, master key digital marketing competencies, and gain hands-on experience through industry-focused opportunities. With this foundation, you’ll be prepared to excel in professional digital marketing roles or advance your career further.
BSc (Hons) or Foundation Year Entry Degrees
Weekdays, evenings and/or weekends
Birmingham, Leeds, Manchester, London
Digital marketing has become a cornerstone for every forward-thinking organization, creating countless opportunities for ambitious individuals to make their mark. This comprehensive digital marketing degree equips aspiring marketers and professionals looking to expand their knowledge with the skills needed to succeed in this ever-evolving industry.
Designed for those passionate about shaping the future of marketing through digital channels, this program blends theoretical foundations with practical skills. You’ll learn the technical competencies essential for crafting successful strategies across various digital platforms. From mastering social media campaigns to analyzing online consumer behavior, this course ensures you're prepared to meet industry demands with confidence.
This degree emphasizes hands-on learning through a mix of practical assignments and real-world scenarios. With an internship opportunity embedded into your second year of study, you'll gain valuable experience that bridges the gap between theory and practice. By working on tasks such as creating social media strategies and pitching marketing campaigns, you'll develop the practical expertise needed to excel in professional environments.
This program encourages a global mindset by incorporating case studies from diverse cultural and business contexts. Mentorship from industry experts and exposure to international marketing practices will broaden your understanding of how digital marketing operates across the world. With this global outlook and industry-aligned curriculum, you’ll be ready to stand out as a digital marketing leader.
Foundation year modules offer a personalized introduction to higher education, equipping you with essential academic skills and subject-specific knowledge vital for success. Beginning with business fundamentals, the program progresses to develop the technical competencies needed for a career in digital marketing. It emphasizes high-demand industry areas such as social media management, SEO, CX/UX design, content management, digital communications, brand management, and data analytics.
Preparing for University Success
Exploring the Business Environment
Advancing your Academic Skills
Becoming an Effective Leader
Planning for Your Future Success
Investigation & Innovation Project
Understanding Digital Marketing (20 credits)
Content Production (20 credits)
Audience Fundamentals (20 credits)
Managing Social Media (20 credits)
Building Digital Platforms (20 credits)
Resource Management (20 credits)
Digital Advertising (20 credits)
Search Engine Optimisation and Copywriting (20 credits)
User Experience Design (20 credits)
Digital Marketing Campaigns (20 credits)
Research for Digital Marketing (20 credits)
Digital Internship (20 credits)
Digital Marketing Analytics (20 credits)
Global Brand Management (20 credits)
Digital Marketing Strategy (20 credits)
Strategic Customer Experience Design (20 credits)
Digital Public Relations (20 credits)
Digital Marketing Showcase (20 credits)
At Eddoo, we make higher education accessible to everyone. Whether you have qualifications or not, we’re here to help you start your university journey.
Have qualifications? You can start directly at Level 4, skipping the Foundation Year, and dive straight into core modules. This route fast-tracks your journey, helping you build advanced knowledge and leadership skills.
No qualifications? No problem. Start with our Foundation Year, designed to build your skills, confidence, and understanding of key business concepts. This route prepares you for success in the later stages of the degree and beyond.
Not sure which entry route is right for you? Start a WhatsApp conversation with Eddoo today for personalized support and guidance.
At Eddoo, we’re here to make the funding process easy for you. From tuition fees to maintenance loans, grants, and bursaries, we’ll guide you through the application process step by step, ensuring you have the support you need to fund your education.
You can use the Student Finance Calculator to see what you qualify for.
Most UK-based students are eligible for government funding, including tuition fee loans, maintenance loans, grants, and bursaries. The main eligibility factor is your residency status. You may qualify if you are:
A UK national or Irish citizen.A person with settled or pre-settled status under the EU Settlement Scheme.
A refugee or someone with humanitarian protection.
A migrant worker or a family member of one
A person with indefinite leave to remain.
Everyone’s circumstances are different, and funding amounts depend on factors like household income, residency status, and living arrangements. As a guideline, a single person could receive up to £10,000 per year. Families may qualify for additional support through grants, such as an Adult Dependent Grant of £3,438 per year or Childcare Grants of up to £16,840.20 per year.
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